Civil Engineering · Paid Media · Social Media · Creative

Southeast Civil Group

Full-funnel LinkedIn ad strategy for a Georgia-based civil engineering firm.

southeastcivilgroup.com

Client

SOUTHEAST CIVIL GROUP

Industry

Civil Engineering

Services delivered

Paid MediaSocial MediaCreative

Year

2024

Website

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The challenge

Southeast Civil Group, a civil engineering firm serving developers and municipalities across Georgia, needed to build credibility with new audiences and drive qualified traffic — reaching three very different decision-makers, each with their own priorities and triggers.

What we built

A full end-to-end LinkedIn advertising engagement — strategy to execution. We built an audience targeting framework around three distinct segments, structured the campaign across two objectives, and developed three ad concepts each aligned to a key decision trigger, using real project imagery to establish trust and proof of work.

Audience targeting framework across three segments — land development decision-makers, property & infrastructure managers, and municipal leaders

Two-objective campaign structure — brand awareness (70% of budget) and consideration (30%) to drive qualified site traffic

Three distinct ad concepts aligned to key decision triggers — rezoning, subdivision planning, and infrastructure development

Creative built on real project imagery to establish trust and proof of work